The DIY Donor Management Software Selection Process
I've recently been doing a number of small "micro-consulting" call-in sessions with nonprofits looking to switch Donor Management Systems. At the conclusion of each call, I walk participants through a...
View ArticleWho Tweets For You?
Yesterday I received a seemingly simple question about Twitter handles from a member of our community--should an organization have a handle that directly represents the organization, or should staff...
View ArticlePermission To Improve
I just got Dragon NaturallySpeaking dictation software, and it's changed my life. Now, I'm not going to talk about how much I love the ability to speak and have my words recorded, which I do, by the...
View ArticleAskIdealware: How Do I Get Started With Corporate Sponsorships?
What are the basic guidelines for online sponsorship? Andrea Berry explains in this AskIdealware video.Trackback URL for this post:http://www.idealware.org/trackback/2818
View ArticleWhen Giving Online is Not Ideal
As fundraisers we dream about the new frontier of online giving as a potential golden ticket for reaching younger or more tech savvy donors. Driving everyone to give online, in monthly installments,...
View ArticleCalling all CMS consultants: directory now open until September 7th!
The flurry of automatic “I’m away on vacation” responses should have been our first hint that sales for our CMS consultant directory might be slow during July. Message received loud and clear: the...
View ArticleAskIdealware: How do I use social media to define my brand?
What do your Facebook and Twitter posts say about your organization? In this video, Andrea Berry talks through how to define and control your brand on social media.Want to learn more about how social...
View ArticleFriend-to-friend fundraising works- so why aren't you doing it?
I’m a pretty passionate advocate of nonprofits trying Friend-to-Friend or Social Fundraising techniques for their organizations. Having come out of the health fundraising world, I’ve seen the power of...
View ArticleChoosing Giving Levels for Online Donations
When thinking about your online donation landing page it is essential to consider the giving levels that you suggest to your potential donors. These little numbers end up conveying a lot about your...
View ArticleFriend-to-Friend Fundraisers = Major Donors
I'm quite passionate about the process of friend-to-friend fundraising, it’s true. I feel pretty strongly that this is a fundraising approach accessible to all organizations, not just the property of...
View ArticleQuestions from Trends Worth Following: Tools for Advanced Social Media Users
When we led our free class, Trends Worth Following: Tools for Advanced Social Media Users, on Tuesday, we had a tough time sticking to our ambitious one hour time limit. We got many questions that we...
View ArticleQuestions from The Advanced Social Media Decision Maker's Toolkit: Branding...
We’re thrilled to have such a great group for our Advanced Social Media Decision Maker’s Toolkit. An unfortunate part of having a big class is the fact that lots of good questions don’t get answered....
View ArticleQuestions from The Advanced Social Media Decision Maker's Toolkit: Using...
We had a tremendous turnout of our recent Advanced Social Media Decision Maker’s Toolkit, but a downside of a big class is that lots of good questions don’t get answered. To get around that, we took...
View ArticleQuestions from The Advanced Social Media Decision Maker's Toolkit:...
How do you segment audiences on social media? We work on several topics, so it may be one in five or six topic-related messages is of interest to any one person in our Facebook audience, for...
View ArticleGetting Started with Email Fundraising Q&A
Even for experienced email fundraisers, getting your message heard during a busy season of appeals can be a challenge. Connecting with your donors via email can seem especially difficult if you're...
View ArticleWriting Effective Emails Q&A
Creating stirring content for fundraising emails is challenging enough without taking on the added difficulty of making it eye catching and engaging. From intriguing subject lines to fundraising...
View ArticleBuilding Your Email List Q&A
If you're paying for 50,000 subscribers on your broadcast email tool, why not use them all? Building your list of email subscribers is easier said than done, and with the ever looming temptation of...
View ArticleTop Six Do’s and Don’ts for Thanking Your Supporters
As we gear up for year-end fundraising, it’s important to remember to thank your donors for every fundraising campaign. I know it seems like we say it a lot, but it bears repeating—thank your donors....
View ArticleThanking Your Donors: Q&A
With our year-end fundraising behind us, we've thanked our donors and are already moving on to think about next year's campaign--but we wanted to take a minute to talk about that ever-important thank...
View ArticleGetting to Know Your Communications Q&A
In the first class of our five week course, Mastering Your Mix: A Practical Approach to Integrated Communications, we focused on finding your core audience and how your communications should be...
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